Page 122 - My Marketing Sucks Book
P. 122
Chapter 22. Why Donald Trump is President
As this book draws to conclusion, it’s important to inject some real world proof
that what you’ve been reading is applicable in the real world. If you're like most
people, you want a healthy dose of proof.
This is by no means a political stance or statement, but rather a poignant way of
proving to you that success follows certain laws. Laws have no exceptions; rules
do.
The question raised by millions is “Why is Donald Trump President?” The answer
may be summed up in one word.
MARKETING!
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.
