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done. The end result was enough to keep people loyal to the cause. That’s
one of the keys to effective marketing. Sell the BENEFITS not the
FEATURES.

Obama did the same thing in 2008 - Yes We Can! This chant heard at all of
his rallies was short and to the point. He was the first President to truly
embrace and leverage the power of social media to interrupt, engage and
educate the American public with his message. It allowed him to share his
vision with a far greater audience than just those watching the nightly news
or reading newspapers.

The winner/loser of the past 3 elections is not the point here.

The point is HOW TO WIN.

You are reading this book because you have a business, idea or product you want

to share with the world. Get good at marketing and you will succeed.

You don’t have to be great (Trump proved that) you just need to be better than

your competition.

Let’s dig into the How To’s for marketing better.

Chapter 23. Pull Them Through the Buying Cycle

Every purchase ever made, every product ever sold, every money spending

decision, has a Buying Cycle attached to it.
The Buying Cycle is the length of time it takes from the time somebody firsts start
thinking about a product or service, to the time money actually changes hands

and the purchase occurs.
There are many different factors that influence the buying cycle and the length

varies among products and services.
Let’s take a look at a stick of gum.

That purchase has a Buying Cycle. It's a short one.

Standing on line in the supermarket, at the checkout and you look to your right
and there are all different flavors of gum. You realize your breath is a little stale.