Page 124 - My Marketing Sucks Book
P. 124

1.  Become Great at Marketing
                   2.  Embrace Social Media
                   3.  Share Your Vision - Be Loud and Proud


               That’s it.

               Print it out, stick it on your wall, stay focused and accomplish anything your heart
               desires.

                                          Your Unfair Advantage #19:

                              Think of Donald Trump’s Perfect Execution
                               of the Profit Partner Marketing Formulas -


                                            And Use Them Yourself!

               Let’s break down these 3 and see why Trump (and Obama) was able to win the
               Presidency - despite their lack of ‘qualifications’ over the favorites.

                   ●  Become Great at Marketing - It was no secret that Hillary was in great
                       standing with the media. It was reported her campaign had many of them
                       on speed dial. Yet, she was still beat at this first point of contact. Every
                       night Trump would steal the headline and get the media talking about him.
                       He had 18 opponents dwindle away, one by one, because he was far better
                       at this point of contact.  He travelled the US with a simple and easy to grasp
                       message… “Make America Great Again”.  That paint’s a better picture than
                       “I’m with Her”


                   ●  Embrace Social Media-  In order to reach the masses, you need many ways
                       to do that. Get good at using social media.  Trump was often criticized for
                       his use of Twitter.  Yet, he explained it was a simple way to reach out to
                       millions of people in seconds. Hillary had her team of people occasionally
                       send out a calculated message. People like to be involved.  He used Twitter,
                       YouTube, Facebook, Instagram and his website to offset the media.


                   ●  Share Your Vision - It’s important to state, your vision must be worth
                       sharing, simple to grasp and bigger that you.  Trump painted a picture of a
                       greater America - Make America Great Again.   He describe a handful of
                       ways he would do that, and provided basic details on how it would get
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