Page 118 - My Marketing Sucks Book

Even the best of all new marketing will grab and keep only 15-20% of those who
initially find you. You need a strategy to keep the remaining 85% on your radar
screen and more importantly, let them know that you are a viable option and

waiting for them when the time is right for them to do business.
What’s Good a Good Time For Me, May Not Be a Good Time For You

Last chapter we talked about getting the right message, to the right person, at the
right time creates an action. If you dissect that strategy, you can know who is the
right person. You can also figure out what the right message is through trial and
error. But you really never know what is the right time to send your message.

Since you never really know when is the exact right time, it requires you to
maintain consistent follow-up and contact to create an action. Many times, it is
not the first 5 emails that strike a chord, or the next 3 Facebook ads, or the last 10
times your prospect was on your website. Not because you had the wrong

message or were speaking to the wrong person… Rather, it just wasn’t the right
time for them!

Here's a perfect example what it is and how consistent follow-up works.
Our baseball academy client had a system (We were glad they at least had a
system when we met them! Most have nothing.) where they would use push
marketing to send an email message out to their current and past customers.

They had a few thousand people on their list and sending out a blast message was
a decent way to let people know what they were doing.