Page 55 - My Marketing Sucks Book

Being from New Jersey, you can probably guess we're not New England Patriots
fans or fans of their quarterback, Tom Brady. When Tom Brady was out for 4
games at the start of the 2016 season, the team still went 3 and 1 without him.

They had two rookie quarterbacks take his place and still manage to win.
A Winning System Doesn’t Care Who Your Players Are

For example, somebody calls into your business.

What your prospects and clients hear on the phone should be consistent each and
every time, no matter who answers the phone. You need to be asking questions
of the caller to find out what they're looking for and to determine quickly what’s
most important to them. This will help you handle the call and steer them in the

direction they need to go.
Seems so logical - yet so few businesses implement a system for handling phone

calls.
We create phone talking points for each of our clients. We teach their team how
and when to use these so that every call becomes an opportunity to secure a new
customer, or keep an existing one happy. When it comes to talking points placed

next to the phones, people grab them and use them until they have them