Page 56 - My Marketing Sucks Book

memorized.

Everyone wants to do their job well. Your team relies on YOU to set the systems
and culture in place for success.

The second key component to a winning Sales System involves automating your
online selling process. Selling online and follow up is most effectively done by
email. The secret is to put into place a strategy to gather emails - in exchange for
something of value.

At Profit Partners, we set up our website to do that automatically.

If somebody is visiting our website, we create a clear, concise, compelling
message on why we're better and different than all of our competition. Once we
built that case, we can now give prospective clients some low-risk and no-risk
offers - in return for their email address.

What People Seek Is Value
If you give people something that’s valuable to them for free - something that

speaks to how you can solve their problem or make their situation better - they
will gladly give up their email address.

Nobody wants to give up their email address just to get on your list. Give them
something that helps them move closer to a decision to buy… and to buy from
you!

And, because you are setting this up via a web form that is both capturing their
email and delivering the material you’ve offered, you have taken the first step in
automating your Sales System to work 24/7/365.

Once they have provided their email, you are now positioned to automatically
delivering the information they’ve requested and to follow-up with them with
further information to assist in their buying decision.

Another critical component to your Sales System should be a well thought out
plan for how someone is treated when they come through your front door. If
you're in a business where people come and see you, you need to know
specifically what needs to happen to make someone comfortable and to feel that

you and your staff are approachable.
Have you noticed over time that most people who are not familiar with you or
your company generally ask the same 3 to 5 questions? This is not uncommon in
all industries. The question they first ask is what we refer to as their Hot Button -

it's the reason they came to see you in the first place.