Page 61 - My Marketing Sucks Book

you do that you will kick your competitor’s ass because they don’t do that.

The key to a successful Sales System is to incrementally improve a number of
areas of your business in selling, customer retention and upselling. Once in place,
you will see your stress levels drop, your bottom line improve and your ability to

unshackle yourself from your business will begin!

Chapter 8. Working More Than 30 Hours a Week? Listen Up.

Okay sit back, turn off your phone, close your door, eliminate all distractions

nearby and pay attention. If we achieve one thing, and one thing only, with the
writing of this book for owners, operators and entrepreneurs it is this:

Our ultimate goal is to teach you
how to start working ON your business
and not IN your business!

The number one reason people like us end up getting stuck working IN our
businesses is the fact we don't have systems in place to automate, simplify and
integrate so that we can start growing exponentially.

Systems make you more efficient, more effective and save you so much time, you
won’t know what hit you! The more systems you have in place -the more free
time you'll have to work ON your business.

It’s that simple. Let's take a look at a couple examples…

One of the most successful business stories in American Business is McDonalds.
McDonald's is run state-by-state, location by location, following tested and
proven Systems of Marketing, Selling, Servicing, Production, just to list a few.
When executed correctly, their business is flawless. Like their food or not, you do

have to respect the fact that they understand the value of having systems. That's
how they became the largest franchise in history of American business and have
made billions of dollars for themselves, their franchise owners and employ over
420,000 people worldwide.

When you go into a McDonald's and you see somebody place an order, all the