Page 63 - My Marketing Sucks Book

The Most Important Place to Start Automating Your Business...

The first system we build for every business with which we work is one to
systematize their Marketing. We develop a tested and proven platform that is
automated, simple, and highly effective in improving any businesses growth.

In the health club industry, here's how it worked years ago...
You bought a membership from a guy who agreed to charge you 5 bucks a week

to come and use his gym. You'd walk in on Monday and you hand him your 5
bucks. The gym owner would allow you to be there all week long. He would put a
checkmark next to your name on the list at the front desk.

That was the system used by health clubs for decades.
If you didn't pay, you didn’t work out the rest of the week. For the owner it was a

lot of time to be there physically collecting money, putting a checkmark, than
running to the bank every day to deposit the day’s receipts.

That whole system's been eliminated.
Now when you sign up for a gym membership, your payment is automatically
taken out of your checking account or your credit card on the same day every

month. This is all handled by software.
Think of the impact that one, little system improvement helped improve the life
of a gym owner! Now that owner can take all those extra hours and work on his