Page 68 - My Marketing Sucks Book

providing.

That wasn’t true just 10 to 15 years ago. But today, with everyone online to do
their research, answer-seeking and even purchasing, it is your most critical first
point of contact.

Your website is also the most cost effective and efficient way to communicate
your message to the world. We will show you how your website and social media
presence can be leveraged to break through the noise, pull people in and explode

your sales.
Not All Websites Are Created Equal

A good website and social media platform (starting with Facebook) will do the
heavy lifting for you.

Your website and Facebook page should push your prospects through your
Marketing System until they become customers. Built properly, they will generate
traffic, gather leads from suspects, and convert them into prospects -
automatically.

Here's a good example how that that would look in real life…

● You set up a Facebook ad so only people within 10 miles of your business
can see the ad. You further tighten the audience by setting it to people
who only have shown an interest online in your area of expertise.

● The ad would talk about what you do and why it's better and different than
everybody else.

● If it's a good ad, they’ll click on it. When they click the ad, they are then
sent to your website.

● Once on your website, they poke around and see things they like. They
want to get some more information, so they fill out an offer form for a low
risk free offer that is delivered to them automatically.

(Are you following so far? Cool stuff, huh!)

● Now, once they completed the web form for your low risk offer, they are
automatically added to your Marketing System as a prospect.

● You haven't done a darn thing!