Page 69 - My Marketing Sucks Book

● You created the ad but your website and Facebook ad did all the heavy
lifting.

Like magic, your website and social media are building your business and pushing
people through the buying cycle - automatically, on AutoPilot (Our greatest
innovation. Copied by many. Never duplicated.)

Your Website and Social Media Activate Your Automatic Marketing
Your email or text drip marketing begins when suspects and prospects take a low

risk offer with you. Every few days they get a message from your company that
hit on their hot buttons for what you provide and includes mention of your USP’s.
When the time is right they will buy. What you have created is a system to
automatically move somebody from a Suspect to Prospect into a Customer.

You’ve done it on THEIR terms and timetable.

No ridiculous price-cutting offer begging them to buy.
No guerilla marketing or bait and switch trickery.

This is just an automatic system, to target your most likely customers and speak
to them in terms that spark their interest. Using marketing that promotes your

Unique Selling Points, leading your prospects to one and only one conclusion -
“I would have to be an absolute fool to do business with anyone but YOU!”

Today’s New Marketing needs to nurture your leads. It's like growing a garden.
You need to give potential customers sunlight (the faith that working with you is
wise). Then you provide them water (through your website, social media and low

risk free offers, you build trust).
Sunlight and water - Building faith and trust. That’s how you become a magnet for
new business.

Your Unfair Advantage #9:

Set Up Your Website and Facebook Page Correctly.

Watch Your Business Take Off!

It is time well spent to get the front end of your website to make sure it becomes
a money-maker for you. Remember, you want it to have it say the right things, to

the right people, at the right time.