Page 70 - My Marketing Sucks Book

Doing so will create ACTION.

That action may be requesting a low-risk offer or maybe picking up the phone and
calling you. It may be their sending you an email. Either way, when the front end
of your website is in proper working order, you get people drawn into your sales
cycle. The best part - it’s all done automatically.

Make sure your website is easy to navigate. Otherwise, you’ll lose the attention of
your visitors.

Too often, we see people waste good money on a website that has all kinds of
cool features, spinning things flashing and things that look ‘cool’ but do nothing to
help build trust.

We have also seen some of the ugliest websites in the world do some amazing
things from generating traffic, sending that traffic to sales pages that converts

them to customers.
Another mistake we see in most websites is the tendency to be focused on the
business, you, your products - and nothing to do about your potential customers’
wants, needs or desires. These websites feel like an online version of a 1980’s

sales pamphlet:
“We have the greatest…”

“Our XYZ is the best XYZ ever created…”

“We have the best customer service…”

They are just a bunch of generalities and platitudes that mean nothing.
Crap that can be spewed by literally any business (and they do!) that does

absolutely nothing to make a compelling case for YOU and YOUR BUSINESS.