Page 66 - My Marketing Sucks Book

Suspects - Anyone who is a possible customer or client of yours. People who

could use or need what you have;

Prospects – People who have NOT purchased anything from you but have
reached out in some way;

Current Customers- Anyone who has purchased from you;

Past Customers - Former customers or clients who are not actively engaged with
you in some way.

Do It In Order and It Works Every Time!

Some audiences respond better to emails and some respond better to text. The

goal either way is simple:

Create the right message.
Get it to the right person.

Deliver it at the right time.

This formula will create - ACTION. Circle it or highlight it on the page. Dog-ear this

page. It is that important!