Page 71 - My Marketing Sucks Book

Follow This Formula with ALL Your Marketing

There is a marketing formula that has been around for over one hundred years. It
should be followed on your website, social media posts, and any marketing or
advertising you create.

The formula is this: I+E+E+O = SUCCESS
Interrupt – Catch the attention of the visitor. Use their hot buttons to make

them stop in their tracks and pay attention.
Engage - Have some compelling copy promising you have the ‘scratch for

their itch’. The solution. This is about their emotions, feelings and wants.
Educate – Facts and figures that prove the case that you are the best choice

as their solution… bar none! Quantify what you do better than the rest.
Offer – This is the most overlooked piece of the formula. “Give Us a Call’ is
NOT an offer. A proper offer is a low-risk next step. Give them something

of value in return for their email.
Examples include a free trial, a free sample, a free download, a sneak
preview… and so many more. There are 3 types of offers that always work.
Give people free time, free stuff or free information. You will need to test,
test, test to see which is the best fit for your audience.