Page 64 - My Marketing Sucks Book

business, instead of sitting at the front desk collecting money, every single day, all

day.

Your Unfair Advantage #8:

Automation, While Retaining Personalization,

Will Give You Better Results And Save You

Time and Money

Setting up a Marketing System that is automatic and self-sustaining was
groundbreaking when Profit Partners introduced it to our clients back in 2003.
Heck, most of our clients didn’t even have a website in place, let alone marketing

that was cost-effective, tested and proven or systematized.
In today’s day and age, we can’t even fathom the insanity of a business trying to
survive on what we call ‘Old School Marketing’ if they want the freedom to work

ON their business.
If you are still reliant on newspaper ads, postcard mailings, coupon clippers,
telemarketing, or the Yellow Pages, it’s time to get you out of the early 2000’s

into today's world of ‘New School Marketing’.

You want to establish systems that automatically…
● Generate leads;

● Follow up on those leads immediately;

● Educate your prospects on your USP’s and why they should choose YOU;
and

● Nurtures those leads until they become customers.
Set up properly, your Marketing System will work 24/7/365 for you. Regardless of

whether you are working or on a 3 week vacation in Thailand.
The next logical step is to automate your system to effectively communicate with

your customer after they purchase.
You don't want to leave it up to a salesperson or a management team to get in
touch with your customers on a regular basis. There is too much chance for error

and people slipping through the cracks.
Here’s some examples of what you should automate: