Page 59 - My Marketing Sucks Book

● Eliminating Objections
● Never Lose Another Sale
● Give A Winning Tour Every Time
● Overcoming Excuses

● They Are Not Buying Based on Price
● Getting More Referrals
● Become a Lead Magnet
● The Best Use of Your Down time

One time we had a customer say “I'm not paying for sales training. If I trained all
my people and make them better and more skillful, they are likely to leave and get
other jobs.”

To which I replied “And if you don't you'll have a bunch of untrained, unskilled
workers staying with you”?

Remember in Chapter 4 when we discussed the power of Exponential Growth?

One of the key concepts is the power that Incremental Improvement Leads to
Exponential Growth. Consider the three scenarios above:

● If our Salon and Spa merely starts capturing names and emails of
prospective customers and begins sending periodic offers like “$5 Off