Page 58 - My Marketing Sucks Book
P. 58
Her email and name are now part of your prospect database and drip marketing
system for automatic marketing.
Scenario #2: Your online customer for your fishing supplies business gets to your
shopping cart, but abandons it without buying. Thankfully, your Sales and
Marketing System bounces them off to a page that says: Wait a minute, before
you go, you qualify for a 10% discount on this order. Rather than a lost sale,
you’ve rescued this new customer.
Scenario #3: Your staff at the front desk of your landscape contracting business
gets 10 calls a day with the same question - “How much is it for you guys to cut
my lawn?” Clearly, these folks are interested in a contractor, but don’t have a clue
what makes one better than the other - so all they know to ask is price. Because
you have your Sales System in place, your staff knows to tell them you can send
them a Free Report called ‘8 Things to Ask Any Landscape Contractor Before
Hiring Them’. It moves their decision off of price only AND positions you as an
expert and advocate for them to make a wise choice.
Everyone In Your Organization Is A Salesperson - They Just Don’t Know It!
Finally, we have found that a sales training program for every level of your staff is
vital to your success.
Most people hate sales training. Most people don’t like to look at themselves as a
salesperson. Yet in every business, no matter what it is, if money is changing
hands - that’s what you are!
If you're a hotel receptionist and somebody walked up to the desk and asks for
some help - you are the sales person for that hotel. You’re the Ambassador.
You're that person’s First Point of Contact, as we say.
Selling is nothing more than having a good conversation with the other person's
best interest in mind. A great salesperson understands that. That's why they're a
great salesperson.
Every company should have a system for sales training in place. At Profit Partners,
we created one for the health club industry and have been delivering it to fitness
professionals world-wide now for more than 7 years.
The core curriculum we created could very well be used in virtually ANY industry -
● The First 30 Seconds
● People Could Care Less About You
● Managing Your Prospects Confidence