Page 54 - My Marketing Sucks Book

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Chapter 7. Automate Your Sales System

Earlier, we stated that one of the key factors to grow your business is to simplify

and automate.
One area where this is critically important is in your sales process. Look at any
successful business and they will have a system of selling that assures the highest

levels of lead gathering and conversion.

Sadly, most businesses do not have a system for selling.

They wing it.
Sometimes they sell a lot, sometimes they sell little. Average it out at the end of
the year they’ve spent a lot of time and effort to get average results.

Today average does not cut it.

You want to have a Selling System in place that, no matter who you plug into it,
the results you will achieve are exceptional.
Winning Systems Can Be Seen Everywhere

Whether you like sports or not, take a look professional football’s New England
Patriots. They have a great coach named Bill Belichick. He has put in an incredible

system for winning. If you ever look at his players and compare them year-over-
year, they change continually, yet his team keeps winning.
Belichik has created the tools, strategies, methodologies and philosophies that
are ‘duplicatable’. He has created a winning system; a system that works. Over

the past decade, he has demonstrated that he can put good people into his
system and get extraordinary results 100% of the time.