Page 49 - My Marketing Sucks Book

and load quickly from page to page. When users have a
bad experience understanding what you do and how to

find information - you’ve lost them and a potential sale!

Navigation: It’s got to be simple and easy to use. Make
sure every page makes it intuitive to get from one page to

the next.

Your Social Media Pages – Know who your customer is and where they are
coming from to find you. If you engage (or would like to) with your customers,
find out what social media services they use.

We work with a chiropractor who does an awesome job with twitter. He uses it

to keep in front of his patients and community. He delivers meaningful, relevant
input and opinions on the daily flow of medical confusion. It also positions him as

an expert on the topic.

Remember the baseball academy from earlier in the book? They know use
Facebook to receive real-time updates from the parents. Kids playing on various
teams throughout the state upload pictures to the baseball academy’s Facebook

in real time -and to Instagram as well!

The best use of social media strategy we have come across in the past few years is
a personal training studio in Texas. At least once a day, they snap a picture of a
customer working out and upload it to their Facebook page, along with an

encouraging and motivating comment. They make sure to ‘tag’ the person in the
photo so all their friends as well as their friends, friends will see the post

immediately.

It is pure ‘viral marketing’ at its finest. This business has two locations and each
has Facebook Pages with over 18,000 followers.

That’s how you dominate a marketplace and leverage Facebook for free exposure

and new business.

Total Cost of this tactic $0 and about 45 seconds of work/day. First Impression…
Priceless