Page 45 - My Marketing Sucks Book

● So should your Facebook, twitter and Instagram accounts and listings.
● Your business cards must have your website address clearly listed

● Get the point?

Everything you do with your advertising and marketing should push people to
your website for more information, free offers and samples, testimonials and

anything else that will help them gain trust with you and your business.

Correctly built and constructed, your website will help shorten the amount of
time it takes someone to decide whether or not to do business with you. It

should help facilitate their decision making ability and get them to buy and buy
again.

The challenge today is getting your website to do its job. We spent years in
debates about which worked better - a nice looking website or one that is plain

but with great copy? Most owners would ask for both and end up settling for one

or the other.

Here’s why.

Most websites are built by one of these three types of people:

1) The Wannabe- Many sites we run into are built by the wannabe site builders.
They are usually a friend, relative, employee or even a customer of the owner.

Their intentions are good, but knowledge and skill set isn’t there to build a
powerful, money-making website.