Page 48 - My Marketing Sucks Book

Evaluate Your Own Website Properly Before Making Any
Changes

This is how we suggest you set up and/or evaluate your
website to determine whether or not it is a money-

making, competition killer.

Clarity: If your visitor doesn’t know what the page is about
and what’s in it for them in the first few seconds…you’re

sunk. The goal here is to:

● Make sure you can properly articulate your
offer…

● Make your offer is attractive…
● Ensure they know how to take the next step…
Readability: This is a huge factor that is often overlooked
on ‘non-blog’ pages. All too often companies go a little

crazy with…

● Typefaces - Simple and easy to read. AVOID ALL
CAPS TOO!

● Characters per line - Less is more
● Page breaks – SATTP short and to the point
● Bolding – Not too much or too little. Just

highlight key points for skimmers
● Colors - Some pages we’ve seen look like a bag of
Skittles. Avoid a rainbow.
Appearance: A professional site design will build trust with
new visitors. Authentic imagery, coloration, and a solid

visual hierarchy are all crucial factors for your site. You
need some sections to stand out more than others and

capitalize where it counts.

On-site experience: You need to articulate the purpose of
your business or products in less than 3 seconds. Usability
needs to be simple for visitors of all skill levels and devices