Page 41 - My Marketing Sucks Book

about you. Rather, they care about themselves, their needs, their wants, and

things important to them.

When you master the skill of making it ‘All About Them’, you’ll quickly see your

prospect being all ears.

You should request that guide right now…

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I want to eliminate the weaknesses at my First Points of Contact.

Help me create marketing that focuses on those things
most important to my customers.

Send me my ‘First Points of Contact Workbook’
http://MyMarketingSucks.com/First-Points-of-Contact

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It’s Time to Spy on Yourself

Let’s look at how you can easily Crush Your Competition with a few simple

changes to your First Points of Contact.

The Way Your Phone is Answered – This area is so overlooked by most
companies, yet the impact is everlasting if you do it right. You simply want to

incorporate a Unique Selling Point into the way you answer your phone (and
change your voicemail message for when you’re not in).

Here is a quick example of two sandwich shops;

1) Ring, ring, ring …. (hurried, muffled voice) ehlo, Mario sub….

2) Ring, ring, ring …. (Clear, crisp, happy voice) Hello! It’s a great day at the Sub
Shack! Home of the 1 pound, 6 meats sub sandwiches. How can I help you?

Total Cost of this tactic $0 - First Impression… Priceless