Page 39 - My Marketing Sucks Book

We developed an easy to use
Competitive Intelligence Comparison Checklist.

Use this template to organize your information and

visually create a powerful sales tool.

Get it now, as it makes this a piece of cake.
Download it -
www.MyMarketingSucks.com/Competitive-Intelligence-Checklist

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5. You or a staff member now get to play detective (this is the fun part!) You
will call your top 3 competitors as a prospective customer/client/patient.
Ask them if they can help you understand their business a bit better. Keep
it very conversational and matter of fact. Do not just read the 10-12 items
on your checklist; rather do it as a question and answer discussion. A good

call may take you up to 10 minutes to complete. Take notes!

6. Fill in the Competitive Intelligence Comparison Checklist immediately after
that call for that business. The information will never be fresher in your
mind.

7. Take a break if you wish, or call your two other top competitors right now,
repeating Steps 5 and 6 for each.

Congratulations!

You should now have a completed Competitive Intelligence Comparison
Checklist outlining the details of your advantages versus your competition. This
information alone will help you move forward with marketing and advertising that

is much more powerful.

This information will help you break free from the ‘noise’ that is created by your
competitors who all sound and look the same.

We will reference this material going forward and find it critical when building out
your powerful online presence, social media strategies and tactical marketing

campaigns.