Page 35 - My Marketing Sucks Book

His Incremental Growth on just a small, 10% increase in getting current
customers to spend more puts an additional $67,500 into the business!

But, don't forget! Now they’re happier than before he expanded and improved
your menu. Because he gives his guests a superior experience, they now last

longer as customers.
His average customer would come to visit, on average 15 times over a period of 5

years. Today, that now averages 17 times over 5.5 years - adding another $50,625
in annual revenue.

Here’s another little secret... If you master getting existing clients to spend more
with you, that means they are happy. When your customers are happy, they will

last longer.

Getting customers to last longer takes care of itself!

The Only Three Ways to Make More Money in Your Business

#1) Get More Customers!

Look at your sales process. Every client started out as a prospect/lead. If you
slightly improve (10%) on getting more leads who convert into customers, you’ll

get results like our restaurant client.
You can easily create growth by focusing on improving your prospective customer

lead flow and the quality of those prospects.

You’ll see a nice pop in revenue from this first, small step alone in our Exponential
Growth equation!

#2) Get Existing Customers to Spend More!

Now, offer your customers more options and up-selling opportunities.

One simple sentence grew a national hamburger chain by 56%. Perhaps you have

heard it yourself? “Would you like fries with your meal?”