Page 30 - My Marketing Sucks Book

unique nutrition and weight loss program. Participants look great and were
encouraged to wear flattering clothes to show what a great weight loss plan PLUS

a fitness regime can do to tone up their new fat reduced bodies.
The ultimate benefit to losing the weight wasn't the number on the scale. It was
that you look good, you feel good you're proud of yourself. You tone up and you

get in the best shape of your life.
That's what our client is selling.

That's what they were showing off that's what made them better and different
and unique from the rest of the marketplace.

Create Separation to Stand Out From the Pack

Can you get it to start to see how YOUR unique selling points can separate you
from the pack and help you dominate the market?
Copying from each other, copying websites, ideas, and programs does nothing but
create noise. Noise in the market creates confusion. Everyone starts to look the

same, sound the same, and appear to be the same. Confusion creates inactivity.
People freeze when they're confused.

Our competition at Profit Partners LLC steals ideas from us constantly. We put out
a marketing newsletter every single Monday morning. We haven't missed one in
over 13 years. That newsletter goes out religiously, without fail, so needless to say
our ideas are out there to be seen.

Our competition takes them from us shamelessly!

We coined the phrase AutoPilot (as one word) for one of our products. Now it's
used everywhere; we see it constantly. Thirteen years ago nobody was using the
term and today we see it used in many places.
It drives us crazy and pisses us off when we see a competitor of ours taking our

marketing ideas, repackaging it and start to sell it as if it's their own product.

We want to shout from the rooftops and call that person a thief and a liar.
Stop Thief!

Sadly, that's business in today's market.

That's what goes on today and why patents and trademarks have an expiration
date - supposedly competition is good for everybody.

But man, when a competitor steals from you, it feels like a dagger through the
heart!