Page 29 - My Marketing Sucks Book

Sign-ups were huge.

Now the buzz got out about this great program that’s producing great results. So
what do you think the competition in the area did? That's right, they try to copy it.

It didn't work. They tried to add six or eight-week programs, they did things
similar to our client. They put a couple before and after pictures up and they
charged about the same price (only a little cheaper that's where they felt like they
would steal the marketplace by being cheaper).

The reason that didn't work is because it was not unique - it was the same old,
same old. From club to club, they all tried to sound like our client, look the same,
and feel the same.

The result - they all became invisible and nobody joined any of them.

Your Unfair Advantage #3:

When People are Confused, They Freeze.

Give Them Clarity!

Our clients’ program continues to grow. As a matter fact, not only did they grow,
they are running multiple sessions at a time, week after week.

After a couple of months they converted it to an online program so they can
launch it nationally. It's growing at the pace right now to become one of the

biggest selling fitness and weight loss programs on the planet.
We don't want to jinx it because it is starting to see the success it really deserves
because it is unique special and different. That's one of the keys one of the unique
selling points. One of the things that make this better and different than all the

other crap on the market is this... a little secret…

Are you ready for it? Can you handle it?
Here it is “You don't lose weight in the gym. You lose weight in the kitchen.”

All the competing health clubs made the mistake of trying to put together a
fitness program in their gym to help people lose weight. They're showing before
and after pictures of real people losing a few pounds and nobody was impressed
enough to join.

Our client showed pictures of people who lost 10 pounds or more with their