Page 31 - My Marketing Sucks Book

Your Unfair Advantage #4:

Develop Your Own Unique Selling Points.

They Are a Cornerstone of Your Marketing

It’s time to come up with your own unique selling points. To show people why

you're better and different than everyone else.
Nothing feels better than to hear people say when they walk through your front
door, call you, or send you an email - “I'm buying for you because you do XYZ so
much better than the rest of those guys. I love the way you presented XYZ.” That's

exciting.
That's what you need Unique Selling Points can do for you and your business. It
can turn things around and give you a windfall of new sales, customers and

revenue.

Chapter 4. The Secret to Exponential Growth

So, how do you break through the pack and make more money than your
competition?

Keep The Main Thing The Main Thing!

What is the main thing you ask? Here it is:

There are only 3 ways to make more money and dominate your market:

1. Get more new customers/clients/members/patients;
2. Get existing customers to stay with you longer;
3. Get every customer to spend more with you.

That's it. There are no other ways.

For over a decade, we have worked to simplify our work processes. We have
painstakingly developed tested and proven systems that focus ONLY on the 3
ways to grow our business and make more money.