Page 33 - My Marketing Sucks Book
P. 33

What you need are the systems and tools to make you and your business
               incrementally better at the 3 ways to grow your business.  When you do, you will

               realize an exponential growth in income and profitability.
               These systems and tools are the foundation of our business - and the foundation

               of what we install and create for each of our clients.


                                          Your Unfair Advantage #5:

                                          Incremental Improvement


                                         Leads to Exponential Growth



               Now, it’s YOUR time to grow exponentially!

               We will share with you our secret to our money-making system that will get you:
                   A.  Better results and make you more money;

                   B.  Use less of your precious time;
                   C.  With the same, or reduced, capital outlay; and
                   D. Require less effort on your part.



               So how does Exponential Growth work in the real world?

               Here’s an example of exactly it works for a local, upscale restaurant we know.
               Suppose our client spends $500 per month for pay-per-click ads in Facebook or

               Google. When the dust settled at the end of each month, those ads generate an
               average of 380 leads for the restaurant. Of those, 67 come in for dinner each
               month.

               Is that good? Is that bad? It depends!

               What if you knew how to re-work those ads and generate 418 leads (10%

               improvement), by just changing what the ad says or how it says it?
               What if you get better at targeting your potential customer? This improves the

               number of quality leads and higher rate of those making a reservation? (With an
               incremental improvement of just 10%).

               That small, incremental improvement may be worth an additional 7 dinner guests
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