Page 37 - My Marketing Sucks Book

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Chapter 5. Spy on Your Competition

Now that you have a handle on the importance of your first points of contact,
developing your unique selling points, and the power of exponential growth, let’s

work together to see how to use that to your competitive advantage.

Your unfair advantage!

You know that saying - “Keep your friends close and your enemies closer”. Well,
that’s critically important in today’s uber-competitive business climate.

We’ll show you exactly how to size up the competition and give you the tools and

resources you need to crush them.

What Does Competitive Intelligence Have To Do with Marketing?

EVERYTHING!

Profit Partners is well aware of the glut of competition that exists in the business
world. We speak with owners like you every day.

We also know what effect it has had on your ability to get new customers and
retain those that you have. Our proprietary systems and programs fix all that.

If you want to be better than your competition, you need to know WHO they are,

WHAT they do, WHERE they do business and WHY people do business with
them.

WHO is My Competition? WHERE is My Competition?
You will do a simple search online using your primary service(s) and/or products,
just like your typical customer, John or Jane Smith, would use when looking

online.

● Go to Google.com
● Type in the name of your product or service, followed by the name of
your town or zip code (i.e. - Plumbers near Plymouth MA 02360)
● If yours is a product or service purchased online primarily, everyone
listed on the first page of the search is your competitor.