Page 40 - My Marketing Sucks Book

Chapter 6. Dominate at Your First Points of Contact

“Victory goes to the one with superior forces at the point of contact.”

We’ve said it before, and you’ll keep hearing it throughout the book.

Do you know WHY most marketing sucks? Because it is inferior at the first points

of contact. Then you lose. No one remembers second place.

HOW and WHAT you do at the First Points of Contact, when any prospect engages
with your business, is critical to your ultimate financial success!

What Are Your ‘First Points of Contact’?

In Chapter 2, we gave you the list of your 7 Key First Points of Contact:

● The way your phone is answered
● How people are greeted when they enter your business
● Your initial face-to-face interaction

● Your online search engine presence
● Your website
● Your social media pages
● Word of mouth

This may be a good time to close this book and spend some time really examining

your first points of contact.

We created a guide that can help you zero on in any potential weaknesses. Many
times you will find it’s merely confusion being created by your message, or the

way in which you are telling your story.

When working with this guide, you’ll find people don’t really care that much