Page 32 - My Marketing Sucks Book
P. 32
We are one of the few (maybe the only) companies who created the framework
to improve all three areas. Most of our clients hired us because of the first way -
to get more customers. It’s the most obvious of the three and also the hardest to
achieve.
Incidentally, the big secret most entrepreneurs and business owners don’t realize
(since you are still reading, we'll slip it in here quietly) is that spending the
majority of your time focused on getting new customers only is the least
profitable of the three (3) areas to grow your business.
You’ll see why in a moment.
If you are like some business owners and marketers we come across every week
who are looking for that “Magic Ad’ or ‘Silver Bullet’ that will get people flocking
to your website or through your front door - stop looking.
It does not exist, for any product, business or service. There is no magical
marketing miracle available.