Page 28 - My Marketing Sucks Book

the hell out of that.

Go to our website and download your
Unique Selling Points Worksheet:
http://MyMarketingSucks.com/Unique-Selling-Points

It will walk you through an exercise that will make
your marketing 2x, 3x even 4x more effective.
Used in your marketing and advertising, you will

make your competitors ‘invisible’ to your market.

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Separate From the Pack to Dominate Your Market

They say that “Imitation is the Greatest Form of Flattery”.

That's a bunch of crap. It's a death sentence.
This is why there are copyright and trademark laws. It's to keep people from

copying from each other because it hurts business.
We have a fitness center client we’ve worked with for years. They are out
California in a very competitive environment. Everybody copies off of each other
and the big box gyms kind of set the pace. What ends up happening is people

share the marketplace with each other and nobody sees growth.
We recommended our client to begin working on developing their unique selling

points to better promote their fitness and weight loss program.
Now, every health club has some type of weight loss program. People everywhere
are looking to lose weight and most businesses are lazy marketers - so they

merely copy off of each other.

However, our client does some unique things with their weight loss program:
● They have a start date, finish date and a goal date.
● They make sure everybody in their program hits their goals.
● They recorded results, they published it, and they gathered testimonials.

● They took before and after pictures.
● Videos of the class were produced for publication
Such detail and documentation were brilliant. Now they can prove in advance

that their system works. Take a number and get in line.