Page 12 - PowerPoint Presentation

HOW MILLENNIALS ARE AFFECTING THE INDUSTRY

• 4.5x more likely to train in a studio than Baby Boomers

• Willing to pay a premium for a high-quality wellness experience

• What Millennials want in fitness

• Experiences that provide inspiration for life, not just fitness

• Unique experiences that are fun and different

• Transparency in pricing

• Authenticity in experience

• Be a part of the tribe – part of their regular social interaction

• Personalized fitness experience – total solution not just losing weight

• Measurement and gamified experiences

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