Page 15 - PowerPoint Presentation
P. 15
INDOOR CYCLING STUDIOS
Originators Mainstream
Soul Cycle CycleBar
• Founded in 2005 • Founded in 2014
• Strong lifestyle brand • 100 franchise locations (all
• 74 company-owned studios in opened in the last three years)
major US and international and 300 in development
markets • Initial Wellesley location
• Acquired by Equinox generated 50% EDITDA margin
• IPO rumored in 2017
Flywheel Drive Cycle
• Founded in 2010 • Founded in 2015
• 44 company-owned locations • Two studios in Charleston SC
• Locations also include a small within Pivotal Fitness clubs
barre studio
• PE backed by Catterton
Key Take-Away
Soul Cycle made indoor cycling cool again, but CycleBar is
bringing the high-energy classes to the masses. However, the
profitability of the new stand-alone studios is not yet proven.
The number of franchise sales shows the demand for
franchised fitness concepts.
3
