Page 14 - PowerPoint Presentation
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HIIT STUDIOS
Originators Mainstream
Barry’s Bootcamp Orange Theory (OTF)
• Founded in 1998 • Founded in 2009
• Strong lifestyle brand • 750 franchised locations with 428
• 35 company-owned studios in added in last three years
major US and international • Average studio has 863 members
markets and generated $1.15 of revenue
• PE backed By North Castle out of 3,100 sf
• 40+% studio EBITDA margins • PE backed by Roarke
Solcioty
• Founded in 2016
• One studio opened
• Launched franchise program in
2017 targeting Southeast US
Key Take-Away RedZone
Barry’s developed the HIIT studio concept, but Orange • Founded in 2015
Theory brought it to the masses. Despite the success of • Four studios in Charleston SC
within Pivotal Fitness clubs
Orange Theory, a viable #2 has not yet emerged, and OTF
has virtually sold out of their US development territory.
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