Page 17 - PowerPoint Presentation

PERSONAL TRAINING STUDIOS

Originators Mainstream

Inst. for Human Perf. (IHP)
• Founded in 2001 CrossFit
• One location in Boca Raton • Founded in 2000
• Early leader of functional training • Grew from 13 locations in 2005 to
• Voted Top 10 gym in US over 13,000 today (half in the US)
• Owner focused more on • Uses an affiliate licensing model
international speaking and • Focused on strength and
licensing conditioning

Fitness Together North Point
• Founded in 1996, but changed • Founded in 1992, but became
name to Fitness Together in 2005 successful after added small
• 170 locations group training several years ago
• Format has changed several • One company-owned location
times since inception • Sold over 100 licenses since 2015
• Focused on functional small- to health clubs
group training

Key Take-Away Performance Shop
CrossFit and North Point combined the benefits of personal • Founded in 2015

strength training with a group format to create two very • Two studios in Charleston SC
within Pivotal Fitness clubs
profitable license models. Stand-alone personal training

studios that do not offer group training classes have faltered.

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