Page 21 - PowerPoint Presentation

THE BEGINNING

• RedZone was developed in 2014 by the management of Pivotal Fitness as part of

a strategy to add boutique fitness studios to its traditional health clubs

• RedZone was one of six brands developed by Pivotal, each with its own logo,

design standard and focus

• In May 2015 Pivotal reopened its Summerville health club featuring all six of the

boutique concepts

• From the start it became clear that RedZone was the “breakout” brand that

emerged from the group

• Within a year the premium-priced RedZone program had over 300 members

which generated 25% of the club’s membership revenue

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