Page 23 - PowerPoint Presentation

A BUSINESS WITHIN A BUSINESS

• In 2016 and 2017 Pivotal dedicated resources to build the RedZone business,

including separate management and investments in technology, processes and

marketing

• The core of the investment was the implementation of new heart-rate tracking

technology, integrated workout scheduling software, a branded app for

members to track their progress and Facebook groups for members to

communicate

• Based on the success of the Summerville studio, in 2016 Pivotal also added

RedZone studios within its West Ashley and downtown Charleston locations

• In October 2017 the first RedZone studio with a separate entrance / lobby

opened in Pivotal’s Mount Pleasant club

• The RedZone technology will also be deployed in the Mount Pleasant cycle studio and

new Performance Shop small group functional training studio

• Management recently updated the the RedZone logo, brand standards and

marketing messages, and is in the process of launching a RedZone website

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