Page 18 - PowerPoint Presentation
P. 18
THE FUTURE
• Fitness Industry Trend Report highlights three growth trends
• Functional resistance training
• Small group fee-based personal training (<6 people)
• HIIT group exercise classes (>6 people)
• Well-branded multiple-studio boutiques are beginning to emerge in large cities,
but none have scale or are scaling outside of their markets yet
• Other expert predictions for 2017
• Enlightened operators will focus on unique, different and niche products
• Momentum will continue for budget, premium and boutique clubs
• Digital and mobile engagement becomes a necessity
• Social fitness, inside and outside the club, will continue
• Traditional players will try to duplicate the success of boutique studios
• The franchise tsunami will continue
• Virtual experiences will evolve
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