Page 18 - PowerPoint Presentation
P. 18

THE FUTURE







              • Fitness Industry Trend Report highlights three growth trends

                     • Functional resistance training


                     • Small group fee-based personal training (<6 people)

                     • HIIT group exercise classes (>6 people)


              • Well-branded multiple-studio boutiques are beginning to emerge in large cities,

                  but none have scale or are scaling outside of their markets yet


              • Other expert predictions for 2017


                     • Enlightened operators will focus on unique, different and niche products

                     • Momentum will continue for budget, premium and boutique clubs

                     • Digital and mobile engagement becomes a necessity


                     • Social fitness, inside and outside the club, will continue

                     • Traditional players will try to duplicate the success of boutique studios

                     • The franchise tsunami will continue


                     • Virtual experiences will evolve




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