Page 13 - PowerPoint Presentation

THE GROWTH OF BOUTIQUE STUDIOS

• Boutique fitness studio clients now spend nearly $1 billion more per month than

consumers of traditional fitness clubs

• Five key forces are driving the growth of boutiques

• They offer a craft-like fitness experience

• They speak to tribes

• They provide a specialized, intuitive, no think – just do environment

• They provide a high-touch experience

• They are convenient

• Boutiques are now favored by consumers over other fitness formats

• 42% of consumers now report that they use a boutique fitness studio

• 73% of studio members have two or more memberships

• They also have higher retention rates versus traditional clubs

• The most popular studios are 1) high intensity interval training (“HIIT”), 2) cycling, 3)

yoga and 4) personal and small group training

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