Page 6 - Electives Offerings 2022-2023_Neat

CAREER & TECHNICAL EDUCATION ELECTIVES

Marketing & Management Pathway

Marketing Principles: Addresses all the ways in which marketing satisfies consumer and business needs and
wants for products and services. Students develop an understanding of the functions of marketing and how
these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in
our economy. Students also develop skills in applying economic concepts to marketing, distribution and
logistics, marketing information management, finance in marketing, product/service planning, pricing mixes,
promotional strategies, and personal selling. This is the introductory course in the Marketing & Management
pathway.

Marketing & Entrepreneurship: Do you want to own your own business one day? Are you interested in
marketing, sports, fashion, gaming health and more? This course will teach you how to create a business plan
and how to start, operate and run your own business. This is the second course in the Marketing &
Management pathway.

Marketing Management*: Students assume a managerial perspective by applying economic principles in
marketing, analyzing operation’s needs, examining channel management and financial alternatives, managing
marketing information, pricing products and services, developing product/service planning strategies,
promoting products and services, purchasing, and professional sales by working in the school store. This is
the third course in the Marketing & Management pathway.

*Application and teacher approval required.
Find the application here: https://forms.gle/JwLYvitJYGJjpXBy7

Sports & Entertainment Marketing Pathway

Sports & Entertainment Marketing paired with Marketing Principles: Are you interested in the sports and
entertainment industry? This project-based course introduces students to the major segments of the sports
and entertainment industry, the social and economic impact the industry has on the global economy, and the
area of markets as they relate to the industry. The course also addresses the ways marketing satisfies
consumer and business needs and wants for products and services in the sports and entertainment industry.
Students will earn two CTE credits upon successful completion of the course.

Advanced Sports and Entertainment Marketing: Advanced Sports and Entertainment Marketing provides
students opportunities to develop managerial and analytical skills and deepen their knowledge in sports and
entertainment marketing. Course topics include Marketing Information Management, Selling, Publicity/Public
Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing
Planning.
*Prerequisite: Successful completion of Sports and Entertainment Marketing