Page 13 - Project Birchwood, Melbourn

Our experience has taught us that any Masterplan or Development Framework must be an effective tool that sets
out a clear vision of an agreed ‘destination’ but enables the route to that state to be determined and shaped by
factors and influences as they occur.
Below are some initial thoughts on factors that will contribute to the success of this project.

• Defining programme, scope and deliverables at the outset - it is critical to have • Consistent stakeholder representation leads to more effective consultation – set
team understanding of the intent, timing and final output of the masterplanning exercise out a consultation programme from the start to give all participants maximum warning
at the beginning of the process . of their involvement. We understand that for some stakeholders this will be a first time
engaging with the design and building process, so we will be clear about what we need
• Understanding the Approvals Procedure - team understanding of when and how the to understand and when we need information.
client team will sign off proposals and the level of information required in order to do so.
• Ensure that ‘easy to understand’ presentational material is provided to the
• Collate a comprehensive list of all stakeholder consultees – agreeing the extent of client team - we will work hard to generate legible material (3 dimensional) drawings,
both internal and external stakeholder consultation along with a programme and format sketches, diagrams, visualisations and other project references to convey ideas and
for meetings. options.

• Think connectedly and early about infrastructure –what happens below ground will • Ensure all your stakeholders appreciate the requirements and needs of the science
impact above. Early consultation and agreement with utilities will avoid delays, changes park– manage expectations, particular agendas and ensure that the MSP’s perspective
and additional costs. is understood.

• Understand the operational impact of projects within a live campus environment – • Provide regular controlled communication to the wider stakeholder community –
the phasing of works to ensure life on campus can continue with minimal impact during building consensus and confidence is essential. We would expect to attend meetings
development will be an important influence on the shape of development. and presentations to outline the proposals at each stage, to ensure there is the broadest
level of buy-in and people do not feel they are ‘in the dark’.
• Visit project exemplars as a team – whether good or not, research based or other,
lessons will be learned that will inform your view of the masterplan. It is also a useful
exercise to support team building.