Page 13 - Representative Course Guide 10-18.pub - Publisher

+DLU 3URWHFWLRQ 6\VWHP You should to be able to easily convey the message that Eslabondexx™ is a hair
protection system. There is nothing on the market that directly compares with Eslabondexx™, although it is often
seen as being in the same space as other “bond-building” products. The niosome delivery system coupled with
scientifically calibrated ingredients form what we refer to as Nio-Protect Technology.
In October, 2018 we added a full line of styling products, each of which contains our Nio-Protect
Technology. If the Eslabondexx™ label is in the product, Nio-Protect Technology is built in.
1LR-3URWHFW 7HFKQRORJ\ LV OLNH D IROOLFOH ILUHZDOO Customer expectations continue to evolve.
Their hair is more in need of protection than ever. Ok, you ask, “We have Nio-Protect Technology. Why should I
or my client care?” This is not just sizzle, this is truly the steak.
Nio-Protect Technology is not something that your client is going to ask for by name, but what they
crave is the result that this technology delivers: Pliable, soft, supple hair that behaves like it did in their
teens.