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aBraHaM sHreVe MIDVALE (UT.) MIndseT

“PART OF THE REASON I

WANTED TO PUSH THIS BIG

GOAL WAS THAT I WANTED CLIMBING TO THE TOP OF
WHILE YOU MAY NOT BE

TO MAKE SURE I’M LIVING EL CAPITAN ANY TIME

SOON, YOU ARE SCALING
THE LIFE I’M COACHING. I UP MOUNTAINS EVERY DAY!

CHALLENGE PEOPLE TO SET A SHREVE’S CLIMB TO REACH
USE THESE LESSONS FROM

GOAL THAT SITS jUST ON THE NEW HEIGHTS IN BUSINESS

OTHER SIDE OF WHAT THEY AND IN LIFE.

THINK THEY’RE CAPABLE OF.” 1

Set a Big Goal with a clear

So, Shreve set out to create a threatened Shreve’s training time. objective. “Your goal should
training space in his office. He built But he refused to let them interfere. make you nervous.”
a five-station custom climbing simu- “My plan for training was so clear,”
lator that helped him build muscle, he says. “It was easier for me to say
hone his technique and build endur- ‘I can’t do that.’ Your clarity of plan 2
ance. This is where he worked out in will do much of the heavy lifting for
the early morning before his work you.” Knowing when to say “no” is
as a coach began. “If I had not done also a valuable skill, he says. Commit to your goal and
that, I wouldn’t have been success-
ful,” he says. Training wasn’t easy. At To the Top create an enviroment that
times it was repititous and boring In June, Shreve climbed El supports it.
but understanding that consistency Capitan with Florine. In October,
brings results over time, he pushed he and his friend returned, hoping
on. He even persevered after injur- to reach the summit in 24 hours. 3
ing his elbow and knee. “I had some When Shreve took over to lead the
terrible days, but I never missed one ascent for the second half of the
training day,” he says. route, it was dark outside, but his Seek out top experts
training and fitness kicked in. After
Shreve Defends His Training Time 33 hours of straight climbing, he (mentors/coaches) to help
In business and in training, Shreve reached the top of El Cap for a
believes a morning routine is second time. push you past the finish
crucial. In his coaching, he recom- El Capitan may have been on
mends agents commit to lead- Shreve’s bucket list, but he believes line. Great people cannot
generating first thing, even if other anything “cool enough” to do once, succeed alone.
“emergencies” try to pull you away. you should probably do again. Now,
“Lots of things feel urgent,” Shreve he’s gearing up for a third ascent
says. “The secret in business is to be of the cliff next year. This time, his
able to keep things in their lane.” goal is to reach the top in under 12
Not a day passed without some hours. To succeed, “We all need a
El CAPITAN, Yosemite National Park task or event popping up that very clear objective,” Shreve says.
June / october 2017
Images provided by Abraham Shreve
8 Vol. 15.1 2017 9 9