Page 43 - Dedication

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4.1 Important rules for writing an effective business
communication:

The body of any written form of business communications
i.e. business correspondences should contain the message you
want to send. It is important to convey this message in
comprehensible English i.e. writing in an easy and natural
way without becoming long-winded.

There are important rules that should be considered when
writing an effective business communication; correspondence,
which are indicated in the following points:

a- Consider the interests of recipients:

Being aware of the interests of recipients means that you
should always put yourself in the place of the recipients of
your written communication and try to imagine how they will
totally understand what you have written.

In this case, you can ask yourself 'How would I feel if I
received this message?' You should anticipate the recipient's
needs, interests, wishes and problems, and consider how they
can be met.

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