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We compete for Shareholders







           What Investors Want



           Why Investors Matter.
           We  compete  for  shareholders.  Fortive  is a  publicly  traded
           company, which means our ownership is dispersed amongst the
           general public via shares of stock. Investors ("shareholders") buy
           shares of ownership ("stock") in Fortive and expect a return on
           their investment either through dividends or an increase in stock
           value. Generally speaking,  growth in  the value of stock is
           reflective of growth in the underlying business, which Fortive aims
           to accomplish  through internal innovation and mergers and
           acquisitions {"M&A").

           What Investors Want.
           Because investors expect a return on their investment through an increase in stock value, they care about
           how Fortive and our operating companies (OpCos) are doing today and predictions for the foreseeable future.
           Both innovation and M&A provide significant potential  for  growth, but we must continue to  get  better at
           delivering on our current commitments so that our baseline keeps improving in parallel. To learn more, watch

           our 2018 Investor Day recording.

           How Can You Make a Difference?
           Our differentiator is that 26,000 people are steeped in the power of the Fortive Business System (FBS), so
           we live FBS by eliminating waste, embracing the problem-solving process, and letting yourself be creative.
           Regimented approaches are valuable for incremental improvements, but sometimes a quirky new idea has
           the potential to save you time AND make our customers happy.
           When our customers and employees are happy, the company performs well, which allows us to live our value
           "We Compete for Shareholders." So keep up the good work!
























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