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We build extraordinary team for extraordinary results

INVESTING IN YOU

A great example how FORTIVE & TEK/FLUKE are investing in us and our growth

I knew that Fortive provides many opportunities to develop its
employees and I‘ve recently got a chance to feeling it on my
own. From mid-August till end-November I ‘m working not only
as a Sales&Marketing coordinator but also as a HSP (High
Service Providers) Distribution Account Manager at Tektronix
for 50% of my time. Sandra Verlinden, whom I am backfilling
now, is currently participating in the FORTIVE Ignite program.
Many thanks to my manager Valeria Menes and Head of TEK
Russia Dmitry Volkov for their support and for providing me
such a challenging and fantastic opportunity to learn and grow.

High Service Providers (HSP) differ from TEK technical distributors: they don’t have strong technical specialists,
but their winning point is having large stock. They provide delivery in 1-2 days after placing order to the end-
customer. In EMEA Tektronix has 4 HSP partners: Conrad (based in Germany, operating mostly in DACH,
Nordics and Italy), Distrelec (based in Manchester, working mostly in Nordics and Eastern Europe), RS
Components (based in Corby, working in more than 32 countries) and Farnell (based in Leeds, operating in 35
countries). I was very lucky to meet with most of them, learn how they work and win and support them in their
marketing and sales activity. My work as an HSP Account Manager includes not only sales-stuff (Price
Exceptions, Special Pricings requests, sales-meetings) but lots of marketing actions. With each partners
Tektronix runs unique offers. Content for every campaign is created by TEK marketing manager with HSP
Account Manager and Distributors. This is always an interesting and fun process! I was very much impressed
how VERY loyal to TEK are all the distributors and how often they come up with promos’ proposals!
The whole week of 10-14th of September together with Nigel Bentley, TEK Sales Director responsible for HSP
business in EMEA, we have been meeting 3 Partners in UK. At the end of October, I will be for the first time
representing Tektronix at the Sales meeting in Distrelec Sweden.

Ekaterina Nikolaevskaya

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