Page 6 - Black Friday Ebook (FINAL)
P. 6
comes to consumer shopping - “
BFCM is one of the
most challenging
In any case, it’s a
major moment for
times of year when it
online and offline. Ecommerce owners as
online shopping now
Half of the shoppers are eagerly outpaces in-store
waiting for deals. shopping.
Half of the others are planning to
wait until after Black Friday. This is true in the US and
in Europe alike.
And more and more people are
saying they are not interested in
Black Friday at all.
