Page 9 - Black Friday Ebook (FINAL)

Numbers are off the chart

BFCM is a period where all normal numbers go out the

window.

CPAs (Cost Per Acquisition) explode, driving

costs up.

And conversion rates also go up, and we can see some incredible ROAS
(Return On Ad Spend).

Stuff literally flies off the shelves. And to be honest, every year we’re

shocked by the sheer scale of it!

It’s quite the rollercoaster, but if you manage your Ad Campaigns smartly,
all this should even out for a profitable BFCM.