Page 8 - Black Friday Ebook (FINAL)

Get Prepared

Preparing for BFCM is no small feat.

There is A LOT of work Wait, August?!

involved.

And there are A LOT of moving parts. Yes, August - preparation
And it can get even more complicated starts earlier than you think!
if you work with external partners.
You want to build early to reap the
You need a solid plan to make it work benefits and keep your ad costs
smoothly - and we will give you one in under control.
this e-book. Everything you need to
prepare, from August to November.

Are you reading this and August has

already gone by?

You can still pull off a great BFCM - but just know you'll need to put some
extra hours in to get you up to speed OR better still, hire some help!

We recommend starting at the end of August because it gives you time to

organise and, just as importantly, start building your audiences when the
costs are low.

However, it’s very possible that you end up reading this ebook much later.

Does that mean your BFCM is over?

Not at all. What we recommend in the Ebook is the optimal planning and
preparation, although we know most people only start thinking about it
when November is around the corner!

If you get started after August, you can still make it. You might be rushed for
time, you’ll potentially pay more for your audiences - but you can still have

a good BFCM.