Page 10 - Black Friday Ebook (FINAL)

BFCM 2020 - the big unknown

For many reasons, BFCM this year can go 2 ways: boom or bust.

We think boom. But let’s look at both possibilities.

BUST

● COVID-19 (the second wave ● Financial aid dwindling in
hits) many countries

● Unprecedented shrinking of ● US elections
economies
● Disruptions at the United
● Record-high unemployment States Postal Service
rates
● Brexit in the UK

This (incomplete) list shows potential major global disruptors and it’s hard to
predict right now which direction it’s going to go.

Q4 is going to be very unstable. Flexibility and reactivity will be even more
important than before.

BOOM

However, habits are changing.

● People are buying online more than ever.

○ Lockdowns, social distancing, and fear of infection means that
segments of the population that traditionally shopped in-store have
moved their spending habits online.

○ According to the National Retail Federation, “this is particularly true
for baby boomers, those aged roughly 56 to 74”. “Nearly half (45%)
say they’re shopping online more as a result of the pandemic, which
is significant given that the vast majority (82%) typically make less
than half of their purchases online.

Source: https://nrf.com/blog/how-covid-19-impacting-boomers-shopping-behavior